Helping to rebuild a collection

Firefighters battle a fully engulfed fire hall in Mount Albert, Ontario.

Fisher’s is asking our firefighting brethren to help our guys at East Gwillimbury Fire Rescue rebuild their wall of shoulder flashes that were lost when fire claimed their Mount Albert fire hall. We’ve promised to collect them on their behalf. If you have some shoulder flashes that your department could donate please send them to Fisher’s Regalia, 1 King St., Unit 8, Barrie, Ontario, Canada, L4N6B5. Thank you very much.

Weekly Question: How well designed is our social media pages?



Fisher’s Regalia has always been looking into the best and most efficient ways to reach our customers. We worked hard on all of our social media outlets. This was all in an effort to better reach you, the customer. Question is, did we get to you? We need your feedback to be sure our presence in the online world has really made a impact. So tell us, How well designed is our social media pages?


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If you haven’t seen our pages yet, or need to double take on them. Check them out at the links below!





Weekly Question: What do you want to see us upload to YouTube?

This question is raised over and over, the fact is, we want to upload exactly what you want to see. We already uploaded our informational videos regarding how to use different products but maybe you already knew that. Maybe you want to see something more exciting on our channel? Maybe you want to learn something that we know behind the scenes?

We are willing to go that extra mile for interest sake. Do you want to see Mark, Yvonne , or Guy dance around in the office? I can try to make that happen! Do you want to see an informative interview with one of our suppliers? We could make that happen! You want to see how we prepare certain product for you or learn of our upcoming secret projects here at Fishers? We can certainly give you a preview!

We’re all like a big family here at Fisher’s, and some of us are even related.  And as a family we want you to join us and participate in the fun.

So please, comment below or on our Facebook wall and we just might make your idea happen!

Weekly Question: What is that one thing your department is scrambling to get at the last minute?

We all have that one thing don’t we?  During the time I have been working here at Fisher’s I would have to say the number one thing that departments rush order at the last minute is usually ___________. Well it wouldn’t be fun if we just came out with it.  We want your opinion on what you think is the most requested rush order product here at Fisher’s.  Revisit the blog at the end of February for the poll results and the actual product identified as the most popular rush order here at Fisher’s.  Enter your guess below:


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Weekly Question: What are you looking forward to most at the Lambton County Mutual Aid trade show?

As most of you may know, the Lambton County Mutual Aid trade show is coming up on January 28, 2012. Many things to look forward to of course, and we will be coming up to share the same excitement. Of course, every trade show has its awesome events, contests, new faces, old faces, and best of all – booths!.


Question is, what are you looking forward too this upcoming trade show? Anything you MUST see?

Weekly Question: What do you want to see introduced at Fisher’s?

We here at Fisher’s Regalia are always striving to produce the best products that are practical for use by emergency service departments across Canada and around the world. We’re not looking to tell you what you need and add that item to our product line, rather we would love to hear from you when you think of a useful product or service or something that you may have seen but have not been able to find.

We dressed you up in a uniform, set you up with all your accessories and regalia, and now we want to find the next best thing. So today I ask you, what would you like to see on our shelves here at Fisher’s? What have you been looking for that you would love to see us introduce to our product line?

Comment below with your idea and you might just see that happen!

Fire Service Rank Insignia – Collar Dogs

Welcome to 2012, now let’s get you looking sharp!

Today we’re going to have a quick look at fire service rank insignia.

First, let us mention the various names they are known by. We at Fisher’s Regalia most often refer to them as Collar Dogs however we get requests or orders placed with the following names as well: Pips, Collar Rank Insignia, Lapel Pins, Lapel Insignia, Collar Trumpets or Horns and even “the little gold things for my collar.”

However they are referred to for the fire service dress uniform, there are two places where a Collar Dog might be worn. First is on the military style dress shirt collar and the second is on the dress uniform tunic lapel.

The purpose for Collar Dogs is in line will all uniform regalia in that they let others know the rank of the individual wearing them. Almost all officers for instance will wear gold rank insignia starting with the Lieutenant in a gold single trumpet rank insignia all the way up to the chief who would be sporting a gold 5 trumpet collar pin. Let’s look at each rank and style in more detail, starting with the firefighter rank and then up the ladder to the man with all the bling.

For images and more detailed descriptions of our collar dogs, please visit our Rank Insignia page on our main website.

Firefighter Collar Dogs:

Here’s an image of the small shirt rank insignia for the firefighter. It is roughly the size of a dime and is the exact design of the larger version which is worn on the tunic lapels. The larger pin is roughly the size of a quarter.


  • Affectionately referred to as the “firefighter scramble” or the “hook and ladder” pin, this collar dog is meant for all volunteer and career firefighters. Most commonly they are worn in a silver finish, however some departments prefer to have even their firefighters wear gold regalia. The Fisher’s Regalia store has them available in both finishes.
  • Starting out, most firefighters don’t have a full dress uniform which makes complete sense as many of them are volunteers or they don’t have too much occasion to wear them anyway. Station wear is more commonly worn however, and many stations require their firefighters to wear cargo pants and a military dress shirt complete with the appropriate regalia. The Collar Dogs that are available for firefighters for the dress shirts come in only the one style. It is a small round pin with the firefighter scramble pattern on it and as mentioned it is available in either the gold or silver.


Lieutenant Collar Dogs:

Here’s a look at the shirt rank insignia for the lieutenant. The small version is roughly the size of a dime and is the exact design of the larger version which is worn on the tunic lapels and is roughly the size of a quarter. For a look at the cut-out style, visit it on the rank and long service insignia here.

  • The lieutenant pins reintroduce another terminology discussion. Lieutenants are typically represented by one trumpet… or horn…. or bugle. We’ve heard it all, and don’t worry we know what you mean.
  • Most commonly, lieutenant collar dogs are worn in a gold finish, however some departments are so large that junior lieutenants will wear them in silver and more senior lieutenants will wear them in gold. Some departments will even require that a single trumpet rank insignia be worn by their captains.
  • They come in three different styles. Two are for the dress shirt which are a small disk with a single vertical trumpet and the other is a larger cut-out trumpet. The third style is a larger disk with a single vertical trumpet which is worn on the uniform lapel.


Captain Collar Dogs:

Here’s a look at the two-crossed trumpet rank insignia for the Captain in gold. It is by far the most popular style we distribute across Canada.


  • The captain collar rank insignia are most commonly worn with the two-crossed trumpet style, however some departments use a two-straight vertical trumpet version. They are most often worn in gold, however as mentioned before, some larger departments reserve the gold for more senior captains or they use the silver option for acting captains.
  • They are found in the same three sizes as the lieutenant pins. In both two-straight and two-crossed, they come in a small round disk, a cut-out as well as a larger disk.


District Chief or Platoon Chief Collar Dogs:

This image displayed here is the tunic version of the three trumpet rank insignia for the platoon or district chief. Actually, it is sometimes worn by an acting deputy chief.


  • Here is where we really start getting flashy. These collar dogs have three trumpets and they are only available in gold. They still come in the three versions. The small pin, the cut-out and the larger tunic pin.


Deputy Chief Collar Dogs:

This image of the four-crossed trumpet collar dog is worn on the dress shirt. It’s getting hard to think of anything new to say about rank insignia, so I’ll just stick with the obvious. The deputy chief collar dog starts to make it difficult to tell just how many trumpets there are.

  • This rank of insignia is available only in gold, however it comes in all three styles. The small and large pins as well as the cut-out you see pictured above.


Fire Chief Collar Dogs:

The chief who is in many more media appearances and meetings has much more need for a full dress uniform and ranking insignia that lets the public and other emergency service personnel know that’s he or she is the person in charge of the situation.

  • Again, this pin is available only in gold and in the three styles as mentioned in the deputy chief description.
  • Here’s a tip on wearing this pin. As there are so many trumpets, it might be hard to tell which way is up. You’ll notice in the image that there is a trumpet that sits above the others. This is the trumpet you’d use to align the rank insignia on the uniform tunic or dress shirt. Align the narrow end of the trumpet facing up and so that the trumpet is vertical as pictured above.


No that we’ve given you all of the pertinent information necessary on rank insignia, here’s ne last tip for its application.

  • Use an awl, or other more sturdy pin to make your initial hole in the collar. Some people find that the plastic insert which prevents the collars from curling makes it hard to push the pins through. To avoid the pins from breaking when you’re installing them to the shirt, the pre-poke with an awl or other pin should help.


Thanks for reading and we’ll check in with other related info soon.




We at Fisher’s are excited to launch this new blog. We’re going to take advantage of this technology to keep you up to date on new product launches, uniform and regalia updates and we’ll even answer some frequently asked questions. We’ll also post information on topics relevant to firefighting, law enforcement, emergency medical and military occupations.

More importantly let us thank you in advance for your participation.  It’s only with your feedback that we stand a chance at serving you better.  Blogs not only serve as an informational pipeline to you the customer, but with your assitance we’ll understand even better your needs and work harder to streamline our operations in  an effort to serve you better.

Fisher’s And You….Tube


Hey Everyone,

Now that we are into the new year I would like to briefly go over what we plan to do to enhance your experience with us at Fisher’s.

As you may have noticed, Fisher’s does have a YouTube page where we plan to have very informative and interesting videos released as they become available. Although we are very busy here at Fisher’s, we want to continue to provide useful resources and platforms for our customers to take advantage of.

As we continue to develop more material, take the time to “like” or comment on our videos on YouTube if they were at any time informative or of some value to you so that we can see that feedback and continue to develop more media products.

Thanks for your time and if you havn’t seen these videos yet, I have them posted here.


How To Attach Long Service Insignia